Benefits of a trade mark
A trade mark protects a particular type of intellectual property (IP). It can be a unique symbol, word(s), sound, number, image or scent used to represent a business or its products.
Once registered, a trade mark is an asset that gives you the sole right to use, license or sell it to others.
Before registering a trade mark
To be eligible to register a trade mark you must:
- apply as an individual business owner and not under your business name
- be an individual, company, incorporated association or a combination of these
- use, or plan to use the trade mark
Register a trade mark
You can apply for your trade mark through the IP Australia website. Before you register for a trade mark make sure you know:
- what goods and services to protect
- the type of trade mark you need
- if your trade mark is available