Why have an export strategy
There are many rewards for businesses that successfully export products or services. Not only can your revenue increase, a broader footprint can also make your business more stable. Plus, being an international business can improve your profile, helping you win more work here in Australia.
The first step to successful exporting, is creating a good exporting strategy.
Key elements of an export strategy
The best export strategy is concise and simple. It should cover why your company should export and how you will achieve your goals. Make sure your objectives are clear and that all staff involved in export contribute to the strategy.
Your strategy should include:
- information about your business and resources
- target market assessments
- competitor analysis
- distribution methods
- sales goals
- pricing strategy
- promotion strategy
Export strategy template
Austrade is an Australian Government organisation that helps Australian businesses to export. A simple way to create a good strategy is to download and complete the Austrade export strategy template.
Resources to help you
If you’re serious about exporting there are many other ways Austrade can help:
- Read the step-by-step guide to exporting
- Discover opportunities for your industry in key markets
- See if you qualify for state or federal grants and support
- Contact local Austrade offices in the markets you’re targeting
- If you are a service provider, use the Global Business Support Finder to learn more about doing business overseas
Export Services (BETA)
Be the first to try the next generation of Australian export services.
Businesses that export have better growth prospects, more skilled and productive staff and adapt to new technology faster. If you want these benefits, and to diversify your business overseas, our beta services can help.
Visit Export Services.