Business names explained
A business name is the name your business operates under.
Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.
If you haven't decided on a business name yet, read our tips on how to choose one.
Register your business name
You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:
- identified your business structure
- an Australian business number (ABN) or ready to apply for one
- checked your business name is available