101 page

A direct, short title that tells the user what the page is about.

• The page title follows the format of “[topic] or “[topic] for business”
• Maximum character limit of 50.

A short paragraph that expands on what the main action on the page is and why it is important. 

• The supporting text should explain who the page is for, what the user will learn and the benefit of the page.
• Maximum character limit of 350.

The in-page navigation that allows users to skip to a sub-section via an anchor link.

• Built off sub-headings used for each sub-section on the page.

Short titles used to break up the content into sub-topics.

• Maximum length of one line.
• Don’t hyperlink the headings.
• Avoid replicating the page title.

Optional supporting media to enhance the text content.

• Use only one per page.
• Use an image OR a video, but not both.
• Only use when it is relevant and adds significant value.
• Avoid using stock photos.

Used to highlight a supporting example, important information or a formula.

• Only use one per sub-section.
• Maximum word count of 200.

Used to highlight important related resources that are available to download.

• Maximum of four resources per call out.
• Each one is for a single resource.
• The links in each one are used for different document formats of the same resource or two closely related resources. (e.g. Business plan template & guide)

Optional. Used to highlight an important internal or external site section/ tool.

• Only use one CTA per page.
• Maximum of three words in the text on the button.
• Maximum of 50 characters in heading text.
• Maximum of 100 characters in body text.

Used to direct the user to what they might find most helpful next.

• Always use “Read next” for the heading.
• All links should be internal links.
• Maximum of three links.