A business name is the name your business operates under.
Your business name identifies you to your customers and allows you to differentiate yourself from your competitors. A business name helps your customers to make an emotional connection to your business and brand.
Register your business name
You can apply for a business name and other key business registrations through the Business Registration Service. Before you register, make sure you have:
- identified your business structure
- an Australian business number (ABN) or ready to apply for one
- checked your business name is available
To find out if your business name is available, go to the Australian Securities & Investments Commission (ASIC) business names register.
It’s also a good idea to check that the name isn’t already a trade mark or website name.
When you register for a business name, you’ll need to select your business structure, for example an individual or partnership. You can learn more on our business structures page.
The fees to register your business name with ASIC are:
- $39 for 1 year
- $92 for 3 years
See ASIC’s business name fees and payment options page when registering or renewing a business name.